Sample Work

See exactly what
you'll receive.

No vague promises. Here's a detailed breakdown of every deliverable in the Brand Build and Authority Engine — from positioning to content to done-for-you client acquisition.

Fractional Impact Profile

Full LinkedIn rewrite

We rewrite your entire LinkedIn presence — headline, summary, experience, and featured section — to position you as the obvious choice in your niche.

Before → After headline example

Before: Experienced CFO | CPA | MBA | Former PwC | Open to Fractional Opportunities
After: I help PE-backed SaaS companies turn messy financials into board-ready reporting in 30 days

Branded Case Study

With quantified ROI metrics

A professionally written case study that demonstrates the tangible outcomes you deliver. Formatted for LinkedIn, your website, and proposal decks.

Structure

Situation → Challenge → Your Approach → Quantified Results → Client Quote. Each case study includes specific dollar amounts, timelines, and business outcomes.

Visual Identity System

Professional brand assets

Headshot guidelines, LinkedIn banner design, post templates, and a consistent visual language that signals authority and professionalism.

Sample brand guide showing visual identity system with color palette, typography, LinkedIn banner design, and post templates for a fractional CFO

Sample deliverable for illustration purposes. Your deliverables will be customized to your practice.

Includes

Custom LinkedIn banner, branded post templates (3 styles), headshot composition guidelines, and a color/typography guide for consistency.

Evergreen Topic Bank

30+ strategic content ideas

A curated bank of content topics mapped directly to your ideal client's pain points. Each topic includes a hook, angle, and key talking points.

Sample topics for a PE-focused CFO

• 'The 3 financial red flags PE firms see in the first 48 hours of diligence' • 'Why your monthly close is taking too long (and what it's costing you)' • 'The CFO's role in the first 100 days post-acquisition'

Want to see what this looks like for your practice?

The free CFO Authority Index audit shows you exactly where you stand — and what we'd build for you.

Take the Free Audit

Ready to see what this looks like for your practice?

The free audit is the first step. We'll show you exactly where you stand and what we'd build for you.

Get Your Free Positioning AuditTakes 5 min · No sales call · Free forever
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