About
Built by an operator.
For operators.
ClearPoint CFO exists because the best fractional CFOs in the country deserve a positioning and client acquisition system that matches their expertise.
Founder
Eric Uva
Finance operator turned growth strategist for fractional CFOs
After two decades in PE-backed finance and operations — including leadership roles at Alvarez & Marsal and PwC Strategy& — Eric saw the same pattern repeat across every fractional CFO he met: exceptional financial expertise, paired with zero market visibility.
These were professionals who could restructure a $50M company's balance sheet but couldn't articulate their value proposition in a LinkedIn headline. They were losing deals to less qualified competitors who simply had better positioning.
ClearPoint CFO was built to solve that problem. Not with generic marketing tactics, but with the same strategic rigor that Eric applied to PE portfolio companies — precise positioning, measurable outcomes, and relentless execution.
Why ClearPoint Exists
The fractional CFO market has a positioning problem.
The problem is obvious
Most fractional CFOs are exceptional at finance but invisible to the market. They rely on referrals and hope — and that's not a strategy.
Marketing agencies don't get it
Generic marketing firms don't understand EBITDA, board decks, or the nuances of selling a high-ticket professional service. They produce content that sounds like it was written for a SaaS startup, not a CFO.
The solution is positioning, not promotion
The highest-earning fractional CFOs don't market harder — they position smarter. They own a niche, build authority on LinkedIn, and have a system that puts them in front of the right decision-makers. ClearPoint builds that entire system for you — positioning, content, and done-for-you client acquisition.
Our Approach
We don't do marketing. We do positioning.
There's a critical difference. Marketing is about getting attention. Positioning is about being the obvious choice when attention finds you.
What we don't do
- ✕Run paid ads
- ✕Cold email campaigns
- ✕SEO or website traffic tactics
- ✕Generic social media management
- ✕Sell courses or templates
What we do
- Define your niche and ICP
- Rewrite your LinkedIn presence
- Build your authority through content
- Run strategic outreach to target decision-makers
- Generate inbound leads + warm introductions
Niche Positioning
We help you identify and own a specific market segment where you can be the obvious choice.
Authority + Acquisition
Through strategic content and targeted outreach, we build your authority and connect you with the decision-makers who need you.
Zero Time Wasted
You send a 5-minute voice memo. We handle positioning, content, engagement, and client acquisition.
Ready to stop being the best-kept secret in your market?
The free CFO Authority Index audit takes 5 minutes and shows you exactly where you stand.