Done-for-you positioning + LinkedIn authority for fractional CFOs
Turn referrals into a
more predictable pipeline.
We build your positioning, write your LinkedIn content, and position you to win $5K–$15K/month retainer clients — without becoming a content creator.
Many clients begin seeing inbound leads within 30 days of Brand Build completion. Individual results vary.*
What a Brand Build delivers
340%
Avg. profile view increase*
30 days
Avg. time to first inbound lead*
$10K+
Avg. retainer value landed*
10 days
Brand Build delivery
*Based on representative client profiles. Individual results vary.
Built by Eric Uva — 20+ years in PE-backed finance, operations, and turnarounds. Former Director at Alvarez & Marsal and PwC Strategy&. Harvard Kennedy School · MIT Sloan. $250M+ in enterprise value created.
Sound familiar?
You're great at the work.
But the market doesn't know it yet.
Invisible to your ideal clients
Your LinkedIn reads like a resume, not a magnet. The market doesn't know you exist.
Referrals won't scale
Word-of-mouth built your practice, but it's feast-or-famine. One quiet month and the anxiety sets in.
Competing on price, not value
Without clear positioning, every proposal becomes a rate negotiation against less qualified competitors.
No time for marketing
You're running client engagements, not a content agency. Writing 3 LinkedIn posts a week isn't why you left corporate.
Who This Is For
Built exclusively for fractional CFOs
who refuse to be invisible.
Established fractional CFOs
You have a track record and existing clients, but your pipeline is inconsistent. You want a system that generates inbound leads without consuming your time.
Recently independent operators
You have 15–25 years of finance leadership experience and want to build a fractional practice that reflects your expertise — not just another consultant profile.
Growth-stage practices
You're ready to move from hourly billing to $5K–$15K/month value-based retainers and need positioning that justifies the premium.
Minimum fit
- You're doing CFO-level work (not bookkeeping or basic accounting)
- You can support $5K–$15K/month retainers operationally
- You have at least 1–2 client outcomes you can turn into a case study
How It Works
From invisible to obvious
in three steps.
Take the free audit
Complete the 5-minute CFO Authority Index assessment. We score your positioning across 8 dimensions and send you a personalized report within 48 hours.
Get your Brand Build
In 10 business days, we deliver your complete positioning system: rewritten LinkedIn profile, branded case study, visual identity, and a 30+ topic content bank.
Activate the Authority Engine
We run your LinkedIn content machine — 12 posts/month in your voice, strategic engagement, monthly dashboard. You send a 5-minute voice memo. We do everything else.
10-day
Avg. Brand Build delivery
12 posts/mo
LinkedIn content written for you
5 min/wk
Your time investment
100%
Done-for-you execution
Why LinkedIn
Your next $10K/month client
is already on LinkedIn.
Your buyers vet you before they ever reply. Your profile is your landing page.
LinkedIn isn't optional for fractional CFOs — it's where your buyers research, evaluate, and shortlist providers. If your profile doesn't convert, you're losing deals you never knew existed.
4 of 5
LinkedIn members drive business decisions
Source: LinkedIn Marketing Solutions
80%
of B2B leads from social media come through LinkedIn
Source: LinkedIn Business
9 of 10
high-growth professional-services firms use LinkedIn for business development
Source: Hinge Research Institute
Why ClearPoint
This isn't a marketing agency.
It's a positioning system.
Built for one niche only
We work exclusively with fractional CFOs. Every template, every strategy, every piece of content is calibrated for your market.
100% done-for-you
No templates to fill out. No courses to take. You send a 5-minute voice memo each week. We handle everything else.
Measured outcomes
Profile views, engagement rates, inbound leads, discovery calls booked. We track it all and optimize monthly.
Operator-built
Founded by a former A&M and PwC director with 20+ years in PE-backed finance. We speak your language.
Positioning Transformations
Before ClearPoint vs. after.
Representative examples. Names anonymized. Individual results vary by niche, market conditions, and engagement.
Before
Former Big 4 Audit Manager
12 years at Deloitte, 2 years solo
- ✕LinkedIn headline: 'Experienced CPA | Former Deloitte Senior Manager'
- ✕Zero inbound leads in 6 months
- ✕Charging $150/hr, struggling to fill 20 hrs/week
After
The SaaS Financial Strategist
Go-to CFO for B2B SaaS at $3M–$15M ARR
- 4 inbound discovery calls in first 30 days
- Landed 2 retainers at $8,500/month each
- Reduced BD time from 15 hrs/week to under 3
Before
Corporate FP&A Director
15 years at Fortune 500, 4 months solo
- ✕LinkedIn read like a corporate resume
- ✕Relied on one referral partner for all leads
- ✕Lost 3 proposals to 'more specialized' competitors
After
The PE Portfolio CFO
Fractional CFO private equity firms call first
- Introduced to 3 PE firms through strategic outreach
- Closed $12,000/month engagement in 45 days
- Now has a waitlist — turning away non-fit clients
Before
Ex-Controller, Regional Manufacturing
20 years in industry, 8 months fractional
- ✕Posted once every 3 months — generic articles
- ✕1 lead per quarter from a single CPA firm referral
- ✕Proposals undercut by lower-rate competitors
After
The Manufacturing Exit Strategist
CFO who prepares $10M–$50M manufacturers for sale
- Case study post: 14,000 impressions, 3 broker DMs
- Signed $10,000/month retainer with $35M manufacturer
- Averaging 2 qualified inbound leads/month from LinkedIn
Investment
Two services. One outcome:
a more predictable pipeline.
Most clients start with the Brand Build, then add the Authority Engine once their positioning is locked in.
Step 1
The Brand Build
$3,500
One-time investment
- Complete LinkedIn profile rewrite
- Branded case study with ROI metrics
- Visual identity system
- 30+ evergreen topic bank
- Delivered in 10 business days
Satisfaction guaranteed — unlimited revisions until you're happy
Step 2
The Authority Engine
$3,500/mo
3-month minimum · Cancel anytime after
- 12 LinkedIn posts/month in your voice
- Strategic account engagement
- Monthly performance dashboard
- Referral partner outreach
- 5 minutes/week of your time
We take on a maximum of 4 new clients per month to maintain quality. Availability is limited.
Stop being the best-kept secret in finance.
Take the free audit. See your score. Decide if you want our help.
We don't ask for client names or confidential financials in the audit intake.
*All projected results are based on our service model and representative client profiles. Individual results vary based on niche selection, market conditions, and engagement level. ClearPoint CFO does not guarantee specific revenue or client acquisition outcomes.